From My Village to Your Table: It All Started with the Soil

I didn't learn about farming from a book. I learned it with my hands in the soil, in the village where I grew up. That's where I saw how nature is supposed to work. Healthy soil grows healthy plants, and healthy plants feed healthy families. It's a simple, beautiful cycle.

But over the years, I also saw things change. I watched our farmers struggle with expensive chemicals that weren't working anymore. I saw families in the cities who were worried about the food they were putting on the table. It felt like we had lost our connection to the land and to each other.

I knew we had to find a better way. A way that was kinder to the earth and better for our people.

A Simple Idea for a Big Problem

A few years ago, our country's cotton farmers were facing a crisis. Their crops were failing, and the cost of pesticides was crushing them. It was a heartbreaking situation. As part of my work in government, I knew we couldn't just keep doing the same thing and expecting a different result.

So, we decided to try something different. Something simpler.

We asked the farmers, "What if we let nature help us?" We encouraged them to wait before spraying chemicals, to give the good insects a chance to eat the pests. We also helped develop a low-cost, natural biopesticide made from local plants. It was a return to common sense.

The Results Were More Than We Hoped For

And you know what happened? It was amazing. The farmers who tried this new approach saw their cotton yields increase and input costs decrease. It proved that working with nature isn't just a nice idea—it's a powerful and profitable one.

This success wasn't just about cotton. It was a powerful lesson. It showed that we could revive our agriculture, restore confidence for our farmers, and build a stronger economy by choosing a more natural path.

From Healthy Farms to Your Family's Table

That success story is the bridge to my real passion: bringing that same goodness and trust to the food on your family's table. That's why I started PrefOrganic. It's more than just a website. It's a simple philosophy that you need not change your life altogether, but whenever you have an option, you should prefer organic food. It is a promise to reconnect you with the story of your food.

We believe you have a right to know where your food comes from. You deserve to know that it was grown in healthy soil, with methods that are safe for you and the environment. We want to help you find food that is pure, authentic, and full of life.

Our Goal: An Organic Future You Can Trust

My goal is to help build a food system in Pakistan that everyone can believe in. A system where "organic" isn't a confusing label, but a guarantee of safety and quality that is properly regulated.

We are pushing for clear laws and certification for organic farming. This will protect you, the person buying the food. And it will make sure that farmers who grow food the right way can earn a fair price for their hard work. This isn't just my job; it's my life's work. It's about creating the systemic change needed for a healthier, more resilient future.

Thank you for being here. By seeking out better food, you are part of this important journey. You're supporting our farmers, helping our planet, and giving your family the gift of health.

Let's build this future together.

Saqib Ali Ateel

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